百年荣耀 全球共鉴 | 罗伦士（中国）正式执掌Lorinser全球品牌运营，开启全球汽车高端定制新篇章

1930年，德国机械师 Erwin Lorinser 在斯图加特种下了一颗关于"汽车高端定制"的种子；2026年，这颗种子在东方沃土上长成参天大树，并以中国为支点，撬动全球豪华汽车定制产业的全新版图。

In 1930, German mechanic Erwin Lorinser planted a seed of "automotive high-end customization" in Stuttgart. In 2026, that seed has grown into a towering tree on Eastern soil, leveraging China as a fulcrum to reshape the global landscape of luxury automotive customization.

5月8日，在一场具有里程碑意义的战略签约仪式上，Lorinser 全球总裁 Marcus Lorinser 先生与卡泰驰汽车 VP、罗伦士汽车亚太创始人（总经理）宁振兴先生正式签署罗伦士全球品牌授权协议。这不仅是一纸契约的落定，更是一场跨越世纪的交接与托付——罗伦士（中国）正式执掌Lorinser品牌全球运营。这标志着，源自1930年的德国传奇品牌，将全权交由东方团队进行全球化战略统领，一场关于“中国智慧”与“德国匠心”的深度对话，正式升维成全球产业的行动纲领。

On May 8, during a milestone strategic signing ceremony, Mr. Marcus Lorinser, Global President of Lorinser, and Mr. Ning Zhenxing, VP of Katachi Automotive and Asia-Pacific Founder (General Manager) of Lorinser Automotive, officially signed the Lorinser global brand authorization agreement. This is not merely a contract—it is a cross-century handover and trust: Lorinser (China) officially takes charge of the global operations of the Lorinser brand. This marks the moment when the legendary German brand, born in 1930, entrusts its global strategic leadership to an Eastern team. A profound dialogue between "Chinese wisdom" and "German craftsmanship" now ascends to a global industrial action plan.

I. The Transfer of Trust: A Strategic Leap from "Deep Cultivation in Asia-Pacific" to "Global Leadership"

签约仪式后的战略对话中，Marcus Lorinser 先生深情回顾了品牌与中国的渊源：“从2015年罗伦士（中国）成立，到如今荣获全球品牌运营权，这不仅是德国总部对罗伦士（中国）过去十年在亚太市场搭建完善体系、打造标杆车型能力的最高认可，更是对未来全球化发展的十足信心。”

During a strategic conversation after the signing ceremony, Mr. Marcus Lorinser recalled the brand's connection with China with deep emotion: "From the founding of Lorinser (China) in 2015 to now receiving global brand operation rights, this is not only the highest recognition by German headquarters of Lorinser (China)'s well-established systems and benchmark models in the Asia-Pacific market over the past decade, but also full confidence in its future global development."

他郑重强调：“罗伦士的使命已不再局限于单一市场的豪华定制，而是要依托中国团队的创新势能，打造一个真正统领全球市场的核心，将罗伦士的品牌价值带到新的高度。”

He stressed, "Lorinser's mission is no longer limited to luxury modifications in a single market. Instead, relying on the innovative momentum of the Chinese team, we aim to create a true core that leads the global market, elevating Lorinser's brand value to new heights."

对此，宁振兴先生回应道：“此次全球授权，不仅是荣誉，更是责任。我们的核心目标是依托中国智造的硬核实力，打造罗伦士的全球差异化竞争力，让罗伦士在新能源时代的高端定制赛道，依旧稳坐行业 TOP 1 的宝座。”

In response, Mr. Ning Zhenxing said: "This global licensing is not only an honor but also a responsibility. Our core goal is to leverage the solid strength of 'Intelligent Manufacturing in China' to build Lorinser's global differentiated competitiveness, ensuring that Lorinser remains firmly at the top 1 position in the high-end customization track of the new energy era."

II. Reshaping the Order: Defining the "Lorinser Standard" for Global High-End Customization

面对全球化的新征程，Marcus Lorinser 先生提出了引领品牌全球运营的三大核心准则。这不仅是对品牌的守护，更是对全球市场与合作伙伴的庄严承诺：

Facing the new journey of globalization, Mr. Marcus Lorinser proposed three core principles to guide the brand's global operations. These are not only about protecting the brand but also a solemn commitment to the global market and partners:

1、全球统一标准，尊享豪华质感

Global Unified Standards, Premium Luxury Quality

无论身处何地，罗伦士都将坚守德系豪华的一致性与尊贵感，兑现全球无差别的尊崇服务与卓越品质承诺。

No matter where you are, Lorinser will uphold the consistency and premium feel of German luxury, ensuring service and quality are always top-notch.

2、产品硬实力，引领全球高端定制

Strong Product Power, Leading Global High-End Customization:

特别是在新能源与智能化领域，持续致力于前瞻性的技术布局，以此确立产品在行业中的领先地位，满足全球用户对未来的期待。

Especially in new energy and intelligentization, we will continue to commit to forward-looking technology deployment, thereby establishing the product's leading position in the industry and meeting the expectations of global users for the future.

3、共创共赢，全方位赋能全球合作伙伴

Co-creation and Win-Win, Empowering Global Partners Across the Board:

品牌的扩张始终建立在共赢的基础上，确保每一位全球经销商都能获得可持续的高价值回报，携手构建繁荣的产业生态。

Brand expansion must always be based on mutual benefit, ensuring that every global dealer receives sustainable, high-value returns, and together we build a prosperous industrial ecosystem.

这三大铁律，既是罗伦士对全球用户的承诺，也是其作为全球高端定制领导者的自我要求。

These three iron rules are both Lorinser's commitment to global users and its self-imposed standard as a global leader in high-end customization.

III. Responding to Global Expectations with a "China Solution"

“五年为中国打造一个世界品牌，十年为世界奉献一个中国品牌。”这不仅是口号，更是罗伦士（中国）十年磨一剑的行动指南。这十年，罗伦士在中国早已超越了单纯的豪华高端定制，而是将独具韵味的东方艺术审美与用户需求，深度熔铸进品牌的豪华基因之中。

针对 Marcus Lorinser 先生提出的要求，宁振兴先生立足罗伦士（中国）十年的进阶之路——从1.0时代的极致驱动，到2.0时代的场景造物，再到如今3.0时代的用户共创。他给出了掷地有声的回应：“您的要求，正是我们布局的核心。为了兑现这三大承诺，我们已经做好了全方位的准备。”

In response to Mr. Marcus Lorinser's requirements, Mr. Ning Zhenxing, based on Lorinser (China)'s decade-long evolution—from 1.0 era (extreme drive), to 2.0 era (scenario-based creation), and now to the 3.0 era (user co-creation) , gave a resounding answer: "Your requirements are exactly the core of our strategy. To fulfill these three commitments, we are fully prepared."

1、针对“全球统一标准”：数字化智造确立品质标杆

Regarding 'Global Unified Standards': Establishing Quality Benchmarks through Digital Intelligent Manufacturing

依托行业领先的高端定制数字化智造产业园，罗伦士严格贯彻全球统一的品质管控体系。通过智能产线赋能精工制造，利用数字化流程与微米级自动化工站的精准把控，从源头锁定整车工艺标准。

Relying on an industry-leading high-end customized digital intelligent manufacturing industrial park, Lorinser strictly implements a globally unified quality control system. Smart production lines empower precision manufacturing, and digital processes with micron-level automated stations ensure precise control, locking in vehicle craftsmanship standards from the source.

△自动喷涂

Automatic painting

△自动切割

Automatic cutting

△AGV转运机器人

AGV transfer robot

同时，通过涵盖VOC环保检测、人体工学实验、复杂路况颠簸测试等上百项专业试验，以严苛实验为产品实力背书，确保全球每一台交付车型皆为德系豪华质感的典范。

Meanwhile, through over a hundred professional and rigorous tests—including VOC environmental testing, ergonomic experiments, and complex road condition bump tests—we 'validate product strength with experiments,' ensuring that every vehicle delivered worldwide is a paragon of German luxury quality.

2、针对“引领行业的产品力”：生态共创打造差异化利器

Regarding 'Leading Product Power': Co-creation Ecosystem as a Differentiation Tool

罗伦士已搭建起开放的共创生态，携手岚图、猛士等中国头部新能源品牌达成战略合作。通过系统布局差异化产品矩阵，罗伦士正以“个性化需求+高端定制”的解决方案，将东方艺术审美与全球前沿科技深度融合，打造独一无二的全球产品竞争力。

Lorinser has built an open co-creation ecosystem, forming strategic partnerships with leading Chinese new energy brands such as Voyah and Mengshi. By systematically deploying a differentiated product matrix, Lorinser is deeply integrating Eastern artistic aesthetics with cutting-edge global technologies through 'personalized needs + high-end customization' solutions, creating unparalleled global product competitiveness.

3、针对“合作伙伴的价值回报”：全方位赋能实现长期共赢

Regarding 'Value Returns for Partners': Comprehensive Empowerment for Long-Term Win-Win

凭借成熟的产品体系、服务经验与数字化运营能力，罗伦士将为全球经销商提供从快速响应机制到售后无忧保障的全方位赋能，助力全球合作伙伴稳健经营、持续盈利，真正构建高效协同、长期共赢的汽车高端定制生态。

With a mature product system, service experience, and digital operational capabilities, Lorinser will provide global dealers with comprehensive empowerment—from rapid response mechanisms to worry-free after-sales support—helping partners operate steadily and achieve sustainable profitability, truly building an efficient, collaborative, long-term win-win ecosystem for automotive high-end customization.

IV. More Than Witnesses to Glory: Pioneers of the Era

跨越近百年的传承，终在新时代的交汇点绽放最耀眼的光芒。随着全球品牌授权的正式落地，罗伦士完成了从东方深耕到全球布局的历史性跨越。

A legacy spanning nearly a century finally shines brightest at the intersection of a new era. With the official finalization of the global brand authorization, Lorinser has completed a historic leap from deep cultivation in the East to global expansion.

这不仅是信任的托付，更是对未来豪华出行方式的共同定义。站在这一全新起点，罗伦士全球招商已全面启动。未来，在全球豪华汽车定制赛道上，罗伦士（中国）将携“中国智慧”与“德国匠心”，与全球伙伴共筑产业新生态，让世界看见来自东方的豪华力量。

This is not only a transfer of trust but also a joint definition of the future of luxury mobility. Standing at this new starting point, Lorinser's global partner recruitment has now fully begun. In the future, on the global luxury automotive customization track, Lorinser (China) will carry both "Chinese wisdom" and "German craftsmanship," working with global partners to build a new industrial ecosystem and let the world see the power of Eastern luxury.